Brain Candidates Versus Mind Candidates

I assert that some candidates appeal more to the brain and some more to the mind. I also believe liberals are generally “brain-voters” and conservatives are generally “mind-voters”. The brain is the more primitive part of cognition associated with feelings. For example, “I like the cookie” - Hammy the squirrel from Over the Hedge. The mind is higher order thinking that generally resists the brain. For example, “I would like that cookie, but I see it has a little mold on it, which might cause me to become sick and if I consume it, it will contribute empty calories to my daily intake causing me to gain unwanted weight”.

Brain Candidate:

Brain voter: "But, I like the Cookie"

Mind Candidate:

Mind voter: "I see the appeal of the Cookie, but I'm going with the old beat-up guy because he's better for me and my country. I'm choosing Castor oil over the Cookie."

Now, some candidates have cross-over appeal and they generally win elections by landslides. You can have your Castor oil and your cookie too!

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For some brain voters, clearly voting with their brains is an evolutionary(?) step up.